Case Study: Camden Council Birth Registrations (2017)

Summary

  • 94% of Camden’s birth appointments were made online or through contact centres.
  • 63% of birth registrations were booked through the online booking process on the Camden website.
  • >75% of bookings for register a death were made online or through contact centres within the first 6 months.

 

Camden’s Challenge

Camden Register Office needed an online solution that would simplify the booking process for birth registrations, work seamlessly for their staff and fit easily around office requirements.

When working with clients, Stopford’s goal is to improve the quality and efficiency of the service they provide to the public. We ensure any system implemented makes staff duties easier to manage and more effective.

The service required a robust diary system with a proven track record for high-end functionality, a efficient processes and cost-saving procedures that would help manage bookings made by citizens.

 

Stopford’s Solution

Given the requirements, Stopford were the clear choice as our agenda diary system has been serving registrars throughout the UK for more than 10 years, with a proven track record for quality of software and service.

Offering advanced functionality in a user-friendly format, the system allows members of the public to book birth, death, marriage and other service appointments online or through their contact centres. Booking attendees onto ceremonies and reconciling payments from the GRO are also achievable with agenda.

Camden Register Office have had support by Stopford’s experienced software staff who are available to offer advice and guidance regarding a system, as and when needed.

 

Increasing Customer Engagement

Since implementing Stopford’s agenda system, Camden have moved a considerable amount of their registration bookings online.

Within the first six months, 94% of Camden’s bookings for birth appointments were made online or through contact centres. Of these appointments, 67.5% were booked through the website and 32.5% were taken via contact centres. This represents a significant cost-saving for the service.

More than 75% of bookings for registering a death have also been made online or through council contact centres within the first six months – considerably reducing the amount of pressure on registrars to allocate and book-in appointments.

 

Results

Camden registration service distribution of online bookings over first 6 months live

Figure 1: Proportion of bookings made with Camden registration service over the first 6 months since going live with online booking.